Redirect by Product Variation (Pro)
Product variation redirects let you send customers to different pages based on the exact variation they purchased, not just the parent product. This is a Pro feature, perfect for stores selling products with meaningful differences between variations like size tiers, membership levels, or product editions.
What Are Product Variations?
In WooCommerce, a variable product has multiple variations: different combinations of attributes like Size, Colour, or Format. For example:
- Membership Plan: Basic / Professional / Enterprise
- Software: Single Site / Multi Site / Agency
- Course Bundle: Self-Paced / Mentored / VIP
With standard product redirects, all variations of a product go to the same destination. With variation redirects, each variation can go somewhere different.
Setting Up a Variation Redirect
- Go to ThankRedirect in your WordPress admin
- Find the Product Variation Redirects section
- Click Add New
- In the variation selector, start typing a product name — the dropdown will show the parent product and its individual variations
- Select the specific variation(s) you want to target
- Choose a destination page or custom URL
- Click Save
Real-World Example
Imagine you sell a “Business Toolkit” with three tiers:
- Starter → redirect to
/welcome-starter/ - Professional → redirect to
/welcome-pro/ - Enterprise → redirect to
/welcome-enterprise/(with a Zoom call booking page)
Each tier needs a completely different onboarding experience. Variation redirects make this possible without any workarounds.
Priority
Variation redirects are the highest priority rule in ThankRedirect. If an order matches a variation rule, no other rules are checked. See How Redirect Priority Works.
Pro tip: Variation redirects are ideal for subscription or membership products where different tiers grant access to different areas of your site. Redirect each tier directly to its corresponding onboarding or welcome page for a seamless experience.