What is ThankRedirect?
ThankRedirect is a WooCommerce plugin that gives you full control over what happens after a customer places an order. Instead of sending every customer to the same generic WooCommerce “Thank You” page, ThankRedirect lets you redirect customers to any page or URL you choose, automatically, based on what they bought.
Why Does the Thank You Page Matter?
Most store owners spend a lot of time optimising their product pages and checkout flow, but the Thank You page is often completely ignored. That’s a missed opportunity.
After a customer completes a purchase, they are in a high-trust, high-engagement moment. They just gave you their money. They’re happy. This is the perfect time to:
- Show them a special upsell or cross-sell offer
- Invite them to join your loyalty program
- Ask them to follow you on social media
- Send them to a video walkthrough of the product they just bought
- Display a custom “members only” page for digital downloads
- Show a referral or affiliate program invitation
With the default WooCommerce Thank You page, none of that is possible. ThankRedirect changes that.
What Can ThankRedirect Do?
ThankRedirect works by hooking into WooCommerce’s order completion flow and redirecting the customer before they even see the default Thank You page. Here’s an overview of what the plugin can do:
Redirect Rules
You can set up redirect rules at multiple levels, so customers land on the most relevant page for what they bought:
- Global redirect: A default destination for all orders
- By product: Send customers to a specific page when they buy a specific product
- By category: Redirect based on the product category in the order
- By product variation *(Pro)*: Different pages for different variations (e.g., size or colour)
- By product type *(Pro)*: Different destinations for digital vs. physical products
- By product tag *(Pro)*: Use your existing WooCommerce tags to control redirects
- By product brand *(Pro)*: Works with major brand plugins
- By payment method *(Pro)*: Show a special page for customers who paid with bank transfer
- By user role *(Pro)*: Different destinations for wholesale customers vs. regular shoppers
Shortcodes
ThankRedirect includes shortcodes that display live order data on any page. Use them on your custom Thank You page to show customers their order number, total, purchased items, and more, all pulled automatically from the order.
Page Builder Templates
Don’t want to build a Thank You page from scratch? ThankRedirect includes ready-made templates for both Elementor and Gutenberg. Install one in seconds and customise it to match your brand.
Analytics Tracking *(Pro)*
Push accurate purchase data to Google Analytics (via the Data Layer) and Facebook Pixel automatically on your custom Thank You page, no extra setup required.
URL Personalisation *(Pro)*
Use dynamic placeholders like [billing_first_name] or [order_total] in your redirect URLs to create personalised experiences for each customer.
Redirect Delay *(Pro)*
Add a delay before the redirect fires, so customers have a moment to see their order confirmation before being taken to your custom page.
Free vs Pro
ThankRedirect is available in a free version and a Pro version. The free version includes global redirects, product redirects, category redirects, and free shortcodes. The Pro version unlocks all advanced redirect rules, analytics integrations, URL personalisation, redirect delay, and all shortcodes.
See the full comparison in Free vs Pro: Feature Comparison.
Who Is It For?
ThankRedirect is ideal for:
- Store owners who want to maximise post-purchase engagement
- Marketers running upsell or cross-sell campaigns
- Sellers of digital products who want a polished download experience
- Anyone running paid ads who needs accurate conversion tracking on a custom page
- Subscription businesses managing different customer tiers
Pro tip: Even a simple redirect to a branded “Thank You” page, rather than the default WooCommerce page, can improve customer perception of your brand and increase repeat purchases.