All 47 features

Everything Shop Manager does, explained plainly

No jargon, no feature padding. Here is exactly what the plugin does: 36 things free and 11 more in Pro.

Shop Manager is a free WooCommerce plugin that gives you and your staff a fast dashboard on the front of your own website, so you can handle orders, print packing slips, add tracking numbers, edit products and look after customers without ever opening the WordPress admin.

Free features
36
Pro features
11
Couriers
151 in 55 countries
Needs
WooCommerce 8.0 or newer

Your whole store on one page of your own website

Shop Manager adds a dashboard to the front of your site. You open it like any other page, sign in, and everything you do in a normal day is already in front of you.

Free

A dashboard on the front of your site

Everything you do in a normal day lives on one page of your own website. No WordPress admin, no sidebar full of menus you never use.

  • A page called SM Dashboard is created for you when you activate the plugin
  • Orders, products, customers and analytics all in one place
  • Loads fast, because it is built as a modern app, not a set of admin screens
Free

Works on your phone as well as your desk

Check an order from the warehouse floor or answer a customer from the bus. The dashboard reflows to whatever screen you are on.

Free

Turn off what you do not use

Every part of Shop Manager is a module you can switch on or off. If you never print labels, hide the whole thing and keep the dashboard clean.

Free

Built for modern WooCommerce

Fully compatible with High-Performance Order Storage, the way WooCommerce 8.0 and later store orders. Nothing to configure.

Free

Ready for your language

Every word in the dashboard goes through WordPress translation, so Shop Manager can speak whatever language your team does.

Handle every order without hunting through menus

Search, filter, open, edit and update orders from one list. Change fifty at once if you need to. Nothing is more than a click or two away.

Free

Every order in one fast list

Search by customer or order number, jump between statuses, and see how many orders are waiting in each one before you start.

  • Live search across all your orders
  • A count beside every status, so you know what needs doing
  • Open any row to see the full order without leaving the list
Free

The full order, including add-on fields

Line items, variations, and anything a customer typed into a product add-on: engraving text, uploaded artwork, gift messages. All of it shown, rather than quietly dropped.

  • Works with Product Add-Ons Ultimate, Gravity Forms add-ons, Checkout Field Editor and others
  • Add-on details also appear on the printed order and the invoice
Free

Change fifty orders at once

Tick the orders you mean, pick the action, done. Status changes, notes and deletions all work in bulk.

Free

Notes for your team or for the customer

Leave an internal note only staff can see, or send one straight to the customer, right from the order.

Free

Delete without the fear

Orders go to the trash first and come back whenever you need them. Nothing disappears on a mis-click.

Free

Export orders to a spreadsheet

Filter the list down to exactly what you want, then export it as a CSV your accountant can open in anything.

Free

Create and edit orders yourself

Take a phone order, fix a wrong address, swap a product or apply a discount, without opening WooCommerce admin. Add-on data on the line items survives the edit.

Free

Filter by more than status

Stack filters by date range, customer, total and status, to find the exact set of orders you need instead of scrolling.

Pro

Order statuses that match how you actually work

WooCommerce gives you seven statuses. Most real shops need more. Add as many as you like: Ready to Ship, Quality Check, Awaiting Stock, and give each one a colour.

  • Unlimited statuses, 15 colour presets with a visual picker
  • They show up in WooCommerce admin, in reports and in your filters
  • Usable in bulk actions exactly like the built-in ones

Print orders and packing slips straight from your browser

No PDF plugin, no extra library, no Pro licence. Pick the orders, hit print, and your browser does the rest, one order per page.

Free

One switch turns it into a packing slip

Turn prices off and the same document becomes a packing slip you can put in the parcel without showing what the customer paid.

Tracking numbers, labels and barcodes, all included free

Record the courier and tracking number on any order, print a label with a scannable barcode, and let WooCommerce tell the customer automatically. No courier account or API key needed.

Free

Tracking numbers for 151 couriers

Pick the courier, type the tracking number, and the tracking link is built for you. 151 couriers across 55 countries, plus a custom option for anyone not on the list.

  • No API keys, no courier account, works offline
  • Add tracking to one order or a whole batch at once
  • A custom carrier option for couriers not on the list
Free

Shipping labels with scannable barcodes

Print a label with the delivery address, what is in the parcel, a Code 128 barcode and the cash-on-delivery amount to collect.

  • A4, A5, 4x6 inch, or 80 mm and 58 mm thermal roll
  • Prints from your browser, no label printer software needed
Free

Customers get the tracking link automatically

The tracking number and a "Track your parcel" link go into the WooCommerce order email and onto the My Account page. If you already run Advanced Shipment Tracking, Shop Manager steps aside.

Free

Scan a label to find the order

Point any USB barcode scanner at a printed label to pull up the order, or move it to the next status. You can also find an order by typing its tracking number into the search box.

Fix a price or a stock count in seconds

Your full catalogue, searchable, with everything you normally need to change right there on the page.

Free

Add, edit and delete products

Your full catalogue with search and filters. Change a price, correct a stock count, or write a new product without going near WooCommerce admin.

Free

Variations, categories, brands, tags and attributes

Simple products and variable ones both work properly, along with everything you use to organise them.

Free

See what is out of stock at a glance

SKU, category, price and stock sit on every row, with anything at zero flagged so you spot it without looking for it.

Free

Manage product reviews

Read, approve and remove reviews from the same dashboard as everything else.

Free

Export your catalogue

Get your product list out as a CSV for reporting, a price review, or moving to another system.

Know who your best customers are without doing the sums

Every customer gets a profile with their whole order history, and Shop Manager labels them for you as their buying habits change.

Free

A full profile for every customer

Their whole order history, what they have spent in total, when they first bought and when they were last active, including guests, found by email.

Free

Customers label themselves

Shop Manager watches buying behaviour and tags each customer as VIP, Loyal, Big Spender, Frequent, New, At Risk or Inactive. You set the thresholds; it does the counting, every time an order changes.

  • Seven ready-made segments, with thresholds you can change
  • Re-tags automatically whenever an order is placed or changes
  • Rule-based, so it needs no AI provider key and costs nothing to run
Free

Find the customers you want to talk to

Filter your list by tag, by how much someone has spent, or by how they behave, so "everyone who has not bought in three months" is one click, not a spreadsheet.

Free

Keep a record of every conversation

Notes and a communication log on each customer profile, so whoever picks up the next message already knows the history.

Real numbers, from right now

Revenue, average order value and your best sellers, read live from your store rather than from a report that was cached this morning.

Free

Live revenue, not this morning's cache

Revenue, average order value, top products and order trends, read from your store as it is right now.

Free

Orders that are stuck come and find you

Anything sitting in processing for too long is flagged on the dashboard the moment you open it. You see the problem before the customer emails about it.

Free

Plain-English summaries

Short, readable cards telling you what is happening in the store today, instead of a chart you have to interpret.

Free

Where all your orders are sitting

A count for every status, including your own custom ones, so you can see the shape of the queue at a glance.

Proper PDF invoices with your own branding

Four designs, your logo and company details, and the option to attach the invoice to the order email automatically.

Pro

Proper PDF invoices, four designs

Modern, Classic, Bold or Minimal. What you see in the preview is exactly what comes out of the PDF. Open any order, press Invoice, and it opens in a new tab to view, print or save.

Pro

One PDF for a whole batch

Select several orders and get a single merged PDF with one order per page, so the month's invoices land in one file for your accountant.

Pro

Attach it to the order email automatically

Switch it on once and every WooCommerce order confirmation goes out with the invoice already attached.

Pro

It looks like your company, not ours

Your logo, company details, colours, invoice number prefix, footer text, terms and payment information. Leave a field empty and it falls back to your WordPress and WooCommerce store details rather than placeholder text.

Ask your store a question. Get a real answer.

Shop Manager can write your product copy and answer questions about your store in plain language. You bring your own AI key, so you pay your provider directly and nothing is marked up.

Pro

Ask your store a question

"How much did we take last week?" "Which products are selling slowest?" "What has Ana been working on?" The assistant reads your live store data and answers in plain language.

  • Answers come from your real orders, not a guess
  • Reachable from the dashboard header on every page
  • Only staff you give the AI permission to can see it
Pro

Write product copy in one click

Titles, short descriptions and full descriptions, written for you inside the product form. Generate just the field you need, steer it with your own instructions, and pick the tone.

  • Five tones: Professional, Casual, Premium, Playful or Minimalist
  • Generate one field at a time instead of rewriting everything
  • Add your own instructions for full control over the result
Pro

Your own AI key, no markup

Works with Anthropic Claude, OpenAI or Google Gemini. You bring your own key and pay the provider directly, usually a dollar or two a month for an average shop.

Pro

Your API key is encrypted

Keys are AES-256 encrypted with your WordPress secret keys before they are saved, and never sent to the browser or written to a log.

Your team gets in. Your admin password stays yours.

Add staff, decide exactly what each person can see and do, and never hand out a WordPress admin login again.

Free

Add your staff, free

Create an account for each person on your team and give them their own way in to the dashboard.

Free

Decide exactly who can do what

Control access for every part of the dashboard. Your packer sees orders and nothing else. Your bookkeeper sees invoices. Nobody sees more than they need.

Free

Nobody needs your admin password

Staff work entirely from the frontend dashboard. Your WordPress admin, and everything else on the site, stays yours.

Pro

Build your own roles

Create roles that fit your shop rather than WordPress's, and set permission by permission what each one can view, add, change and delete.

Pro

Nothing is lost if your licence lapses

If a licence expires, custom roles switch off and affected staff see a clear explanation instead of an error. Your data is untouched, and renewing brings everything straight back.

Free vs Pro, line by line

Every feature the plugin has, and which version it is in. Nothing here is a plan, it all works today.

Shop Manager for WooCommerce: feature availability in the free and Pro versions
Feature Free Pro
Dashboard
A dashboard on the front of your site ✓ ✓
Works on your phone as well as your desk ✓ ✓
Turn off what you do not use ✓ ✓
Built for modern WooCommerce ✓ ✓
Ready for your language ✓ ✓
Orders
Every order in one fast list ✓ ✓
The full order, including add-on fields ✓ ✓
Change fifty orders at once ✓ ✓
Notes for your team or for the customer ✓ ✓
Delete without the fear ✓ ✓
Export orders to a spreadsheet ✓ ✓
Create and edit orders yourself ✓ ✓
Filter by more than status ✓ ✓
Order statuses that match how you actually work ✗ ✓
Printing
Print orders and packing slips, free ✓ ✓
Design the printed page, watching it change ✓ ✓
One switch turns it into a packing slip ✓ ✓
Shipping & Tracking
Tracking numbers for 151 couriers ✓ ✓
Shipping labels with scannable barcodes ✓ ✓
Customers get the tracking link automatically ✓ ✓
Scan a label to find the order ✓ ✓
Products
Add, edit and delete products ✓ ✓
Variations, categories, brands, tags and attributes ✓ ✓
See what is out of stock at a glance ✓ ✓
Manage product reviews ✓ ✓
Export your catalogue ✓ ✓
Customers
A full profile for every customer ✓ ✓
Customers label themselves ✓ ✓
Find the customers you want to talk to ✓ ✓
Keep a record of every conversation ✓ ✓
Analytics
Live revenue, not this morning's cache ✓ ✓
Orders that are stuck come and find you ✓ ✓
Plain-English summaries ✓ ✓
Where all your orders are sitting ✓ ✓
Invoices
Proper PDF invoices, four designs ✗ ✓
One PDF for a whole batch ✗ ✓
Attach it to the order email automatically ✗ ✓
It looks like your company, not ours ✗ ✓
AI Tools
Ask your store a question ✗ ✓
Write product copy in one click ✗ ✓
Your own AI key, no markup ✗ ✓
Your API key is encrypted ✗ ✓
Team & Access
Add your staff, free ✓ ✓
Decide exactly who can do what ✓ ✓
Nobody needs your admin password ✓ ✓
Build your own roles ✗ ✓
Nothing is lost if your licence lapses ✗ ✓
Total 36 47